At first you create your business name, your brand, and your marketing message. Maybe you’re working on a book. Although you may struggle with it, there is satisfaction and safety in doing it. Why is that? Because getting it done is all under your control. At the end, you can point to a fancy new logo, pages of marketing copy, a completed manuscript, and feel like you’ve really accomplished something.
And you have! Getting those things clear is an important part of doing business.