Why ‘Out of Control’ Can Be The Perfect Place to Be

October 18, 2012 By Pamela Bruner Leave a Comment

As you work to market your business, there are distinct phases to the work.

At first you create your business name, your brand, and your marketing message. Maybe you’re working on a book. Although you may struggle with it, there is satisfaction and safety in doing it. Why is that? Because getting it done is all under your control. At the end, you can point to a fancy new logo, pages of marketing copy, a completed manuscript, and feel like you’ve really accomplished something.

 

And you have! Getting those things clear is an important part of doing business.

[Read more...]

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3 Simple Secrets for Transformational Sales

October 11, 2012 By Pamela Bruner 1 Comment

Do you choke when you get in the middle of a sales conversation?
Or do you break out in a sweat just thinking about having to ‘close a sale’?
That sounds almost clinical and heartless, doesn’t it?
How can that be about helping people?

The truth is that you have to sell in order to be in business. If you want to be successful, and enjoy your business (and your life) you’ll need to not only sell, but enjoy doing it. So how can we make sales – that cold, heartless activity – more caring and meaningful?

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Meeting up with Success

September 27, 2012 By Pamela Bruner Leave a Comment

With so many business owners striving for success, it seems as though it should be more commonplace.

Why is there so much struggle?

To achieve success, you need several specific things. When you think about achieving success as a journey, the elements become clear.

You need:

1) A destination (let’s call this your Success Destination)
2) A set of directions (or a GPS)
3) A vehicle

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What to do when they say ‘no’

September 20, 2012 By Pamela Bruner Leave a Comment

Doesn’t it just tear you up when someone says ‘no’ to you?

You’re hungry for clients, you know that you can serve, you have an incredible transformation to offer, and you take time to share what you do with a prospective client.

And then you get ‘No, thanks.’

How do you handle that?

[Read more...]

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How to Clear Years of Blocks

September 6, 2012 By Pamela Bruner Leave a Comment

When you’re working on clearing your blocks, fears, and limiting beliefs, sometimes it feels like you’ve arrived. You feel confident, powerful, and successful.

And sometimes it feels like you’ll never get to the end of the list. There are SO many challenges, so many fears, you wonder if it’s even worth it to work and tap on yourself.

If you take the approach that you want to clear decades of blocks in just 30 minutes, you’re likely to be disappointed. While I’ve certainly been both the recipient and the practitioner in a few ‘one-minute wonders’ the reality is that most personal growth work takes more time than that. So here’s the approach that will REALLY create great results in your business, and your life:

1) Make a commitment, and a routine, of tapping every day so that you are constantly clearing what’s not working in your life. If you find when you sit down to tap that you have nothing to tap on, keep a running list of bigger issues that you can tackle any time. For example, I sit down and tap every morning before I meditate. Sometimes I tap for 5 minutes, and sometimes for 25 minutes (I usually reduce my meditation then, but it’s worth it.) I seldom run out of things to tap on, because there are always new challenges triggering me as I step out in my business. However, I have a few long term items like ‘remove fear of heights’ that I’ll get to if I ever run out of current business issues.

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Creating Your Own Measure of Success

July 26, 2012 By Pamela Bruner 2 Comments

When I was hiking in the mountains recently, I saw a woman approaching on the trail below me. She was not hiking, she was running – FAST. I watched her approach, seeing how fit she was and how quickly she was moving, and thought ‘She’s probably only 25 years old.’

Then she passed me, and I got a good look at her face. She wasn’t a day under 45. Uh… OK, so she’s close to my age, but in much better shape. I started to look for excuses as to why I’m in the shape I’m in (which is actually pretty good shape.)

Then I stopped myself, and asked ‘Do I actually want to be able to jog through these woods? Is that important to me?’ [Read more...]

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The Fallacy of the Lone Ranger

July 5, 2012 By Pamela Bruner Leave a Comment

It’s important as you create your business that you see yourself as strong, capable, independent, and powerful. However, sometimes in a rush to create these beliefs about ourselves we fall into the ‘Fallacy of the Lone Ranger.’ Solopreneurs, especially transformational entrepreneurs who are service providers, are particularly prone to this.

Do any of these sound like you?
1) I create my own website, answer my own phone, handle all customer issues, do my own books, etc., etc.
2) I don’t really need the help of people who are working at my level. While I could use some high-level information, connecting with people at my level just isn’t helpful.
3) I’d love to have more support in my life, but I don’t know where to find it, and I’m afraid to hire people.
4) My family and friends love me, but they just don’t get the entrepreneurial lifestyle, and what I need to do to succeed.

You may only be living in part of the fallacy, or you may have the full-blown ‘Lone Ranger Syndrome.’ [Read more...]

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How can I make it easier?

May 17, 2012 By Pamela Bruner Leave a Comment

Everyday millions of business owners are groaning ‘Running a business is SO hard!’

Are you one of them?

I’ve said many times that building a business is like enrolling in the graduate school of personal growth. All your ‘stuff’ comes up to be dealt with, and it will sabotage you if you don’t work on it and through it. But does that mean business has to be hard? And what can we do about it? [Read more...]

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Was Mother Teresa a marketer?

May 3, 2012 By Pamela Bruner 3 Comments

Do you transform lives, and the world, with the work that you do?

If your dream is to make a difference in the world with your work, and you’ve made that work a business, then yes, you’re a transformational entrepreneur. (Just to be clear – this includes coaches, healers, artists, authors, speakers, trainers, service professionals, and more…)

And marketing probably feels like the worst thing in the world to you. After all, it’s manipulative, pushy, inauthentic, and only designed to benefit you, right?

Not if your work benefits the world. [Read more...]

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Top 10 things I learned

April 27, 2012 By Pamela Bruner Leave a Comment

One of my clients, Ginny, was celebrating the many things she’d learned in the last year of working with me (things that allowed her to quadruple her income). She wrote it up as a Top 10 Things I Have Learned, and I liked it so much that I asked for her permission to share it.

If every transformational entrepreneur learned these things, not just intellectually but at a core level, we would have SO many successful businesses!

I’m excited to share this list with you. Here it is:

1) Be myself.
2) Someone out there needs exactly what I do. Don’t keep my gifts to myself. [Read more...]

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