One of my clients is a business coach and trainer. When we were discussing ideal clients one day, he created ‘Marcus Montgomery’, a business man who has specific issues and concerns, dresses a certain way, reads certain books, enjoys certain entertainment – you get the idea. I thought it was great!

Now, when we’re [...]

I met a woman the other day, when I was at an art fair. I was exhibiting the hand-crafted harps that my husband builds, and she stopped to admire them. I said ‘Why don’t you give them a strum?’ and showed her how to run one finger down the strings.
‘I can’t!’ she said, [...]