Does this sound like you?
“I can’t charge more for my services, people won’t pay it.”
“I’m afraid to tell someone my fees – I try to avoid that part of the conversation.”
“I can’t charge more, because I couldn’t afford to pay that much myself.”
Last week I gave a teleclass on ‘Charging What You Deserve’. It was a packed house, and these are just some of the comments that came through the call and webcast.
In the work I do with transformational entrepreneurs (those who want to make a difference in the world while making a profit) I hear many, many limiting beliefs.
Most people don’t see their limiting beliefs as beliefs – they seem them as facts.
‘People just won’t pay more than I’m charging’ is one limiting belief.
The people who are currently paying you for your services may not pay more, but other people will.
There’s a reason that Volkswagons are priced under $20,000 and Mercedes are priced above $80,000. If someone walks up to a Mercedes and says ‘That’s ridiculous, no car is worth that much!’ then that person isn’t a Mercedes customer.
Are you serving the Volkswagon customers, or the Mercedes customers?
The belief ‘I’m afraid to tell someone my fees’ usually stems from a fear of rejection – ‘He won’t like me when he hears my fees’ or ‘When I quote my fees, she’ll think it’s all about the money, and that I don’t care’ or ‘He’ll say no, and I’ll be rejected.’
These are all limiting beliefs that lead to fear, and it’s hurting your business.
Here’s the secret:
ANY belief that doesn’t serve you can be changed.
When you grasp that, you have incredible power in your hands.
What’s a belief that’s limiting you that you’d like to change?
What if you shifted from ‘People won’t pay more than I’m charging’ to ‘What if people would pay more?’
This tiny shift opens up new possibilities, and actually re-trains your mind to think in a completely different, creative way.
There are many techniques for belief change, including Byron Katie’s ‘The Work’, The Sedona Method, and my favorite, Meridian Tapping Techniques such as EFT (Emotional Freedom Technique). Which one you use doesn’t matter.
What does matter is that you NEVER allow yourself to be stopped by a limiting belief – what you do is too important.
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YOUR ASSIGNMENT
Identify three beliefs that are limiting you in growing your business and making more money. Change each one from ‘I can’t’ to ‘What if’ and see what opens up for you! Let me know what your three believes are by emailing me at Pamela@MakeYourSuccessEasy.com!
Tapping Tips: See my video ‘Can You Raise Your Rates’!
Pamela Bruner, Business Success Coach
Make Your Success Easy!
Phone: (888) 736-0620
4370 Old US 25, Zirconia, NC 28790
www.MakeYourSuccessEasy.com
Pamela@MakeYourSuccessEasy.com
Recently the movie phenomenon ‘Avatar’ broke all the records to become the highest-grossing movie of all time. It did this in an incredibly short period of only six weeks. For those who haven’t seen it, it’s a visual feast (especially in 3D) with a rich, moving storyline. This movie could not have been made even five years ago – it relies on technology that simply wasn’t available then. What I love about it, in addition to the marvelous visuals, is that it has some important themes: That we are all spiritually, energetically connected to each other and the earth, and that it’s wrong and ultimately deadly for everyone to interfere with that connection.
Conscious, heart-centered entrepreneurs often struggle with the idea that effective
marketing is hype-y, sales-y or inauthentic. And for some, there is actually a
conflict, but the problem isn't with the marketing - it's within the entrepreneur. Here are
three steps you can take to create authentic alignment between your beliefs and your marketing: