One of the things that frequently occurs with solo entrepreneurs, especially coaches and consultants, is that their message is not clear. Coaches, consultants, therapists, etc. often fail to communicate the benefits of what they do in a way that is compelling for potential clients.

This hurts you, because you don’t get as many clients as you would otherwise. It also hurts your potential clients, because if they are confused or unclear, they will probably say no to working with you. And what you offer is important, and helps people.

In order to get clear on your message, answer the following questions.
Who are the specific people that you serve?
What issue or problem do you solve for your clients?
What benefits do people receive from working with you?
Why would they work with you, instead of someone else in your field?

Important note:
Don’t focus on the process that you take your clients through. Most coaches love their processes, but process is not compelling to a prospective client.

For example, I love EFT! I think it’s one of the greatest tools for change in the world. But when I’m talking to a prospect, I’m talking about their issues, and helping them overcome marketing fears, how to make more money, etc.  I’m not talking about EFT – that comes later, that’s part of the process.

The benefit that they will receive from that process is what is compelling.

Action Step: Write the answers to these questions down, and then craft a 2 or 3 sentence answer to the question ‘What do you do?’ This message, or variations of it, should be on your website, literature, in your speaking, even on your answering machine!

If you need help with this, take a look at www.MakeYourSuccessEasy.com/products.php.  ‘Irresistible Intros’ will walk you through creating your perfect message, step-by-step.

Pamela Bruner, Business Success Coach
Make Your Success Easy!
Phone: (888) 736-0620
4370 Old US 25, Zirconia, NC 28790
www.MakeYourSuccessEasy.com
Pamela@MakeYourSuccessEasy.com